There's a civil war inside the GOP — and RINX is the only side that hands the base an actual weapon instead of one more donate button.
Every other PAC runs the same ad: a flag, a frown, a donate button. The brand is already at maximum volume; the ads' job isn't to add noise. It's to make a cold viewer instantly get the premise, feel recruited instead of pitched, and reach for the one thing no competitor has — the strike console. Three ads, three jobs, one named action each.
Strategy
What these ads have to do.
01
Make a cold viewer get it in 2 seconds
RINOs hand seats to Democrats. RINX is the side that fights back. No explainer required — the first two seconds win or the ad dies.
02
Show the console, not a logo
The interactive strike console is the single most differentiated thing we have. Lean the whole campaign on it. We hand the viewer a weapon, not a guilt trip.
03
Drive one named action per ad
Build a strike list. Run the simulator. Strike now. No ad asks for two things. Every dollar of spend points at a single click.
Media Plan
The spend sequence.
Build the pool cold, warm it mid-funnel, convert it hot. Each ad is weighted to the audience it does its best work against.
Top — Cold
01 Recruitment
Cold prospecting audiences. Build awareness + a retargeting pool.
Heaviest early spend
Mid — Warming
02 Weapon
Engaged viewers + light retargeting. Prove the product.
Layered mid-funnel
Bottom — Hot
03 Strike
Warm retargeting — touched the brand or visited the site.
Heaviest conversion spend
The Three Ads
Recruitment. Weapon. Strike.
A brand spot, a proof spot, and a conversion spot — engineered to run as one funnel.
AD 01 — THE RECRUITMENT
Plant the flag.
WHO / WHY WE EXIST 30–60s · Brand-defining Cold traffic
Premise
Name the enemy, name the stakes, name the side. RINOs hand seats to Democrats; RINX is the unit that fights. Make the viewer feel they've found their side.
Emotional driver
Belonging + righteous anger → "I've found my unit." Target state: a frustrated Republican who feels politically homeless.
Hooks (A/B/C)
Hook A — Belonging"You didn't leave the Republican Party. Its RINOs left you."
Hook B — Brand line"Ninety-six percent of us came to fight. Four percent came to surrender. Meet the four percent." ⚑ 96/4 is a brand line, not a poll — keep as slogan, do not present as a statistic on-screen.
Hook C — Reframe"They call it 'reaching across the aisle.' We call it handing the other side the seat."
CTA
rinx.win → Find your side. Build your strike list.
KPI
SharesFollowsBrand recallCold CTR
AD 02 — THE WEAPON
Show, don't tell.
WHAT WE DO 30s · Proof / differentiator Mid-funnel
Premise
Demonstrate the strike console — the one thing no other PAC site has. Other PACs give you a donate button and a thank-you email. RINX lets you pick targets off the Most Wanted board, watch the FIX MAP flip, forecast how many RINOs your money beats, and export your own ops package. Show every one of those, name the contrast out loud. The product is the ad.
Emotional driver
Agency / power → "Wait — I get to run this?" Target state: an engaged viewer who's tired of feeling like a spectator.
Hooks (A/B/C)
Hook A — Spine line"Other PACs take your money. RINX hands you the controls."
Hook B — Object"This isn't a donate button. It's a target board."
Hook C — Demo"Pick the RINO. Watch the map move. That's the whole difference."
CTA
rinx.win → Build your strike list. Run the simulator.
KPI
Site CTROperators createdStrike lists builtEmail captures
WHAT THE WEAPON ACTUALLY IS
The console, feature by feature.
Verified on the live site rinx.win · June 2026
Most Wanted board
Sortable, filterable table of 26 named incumbents. Each target shows a Vote Score, Upset score, Win Probability, Cash on Hand, a primary-timing badge, and a "Worst Vote" pull. Sort by upset, votes, state, score, or closest primary.
Strike List
Click targets to build a personal list; each add drives a live Seats at Risk counter.
FIX MAP
Interactive district map (Cook PVI, CD118 boundaries) color-coding seats at risk, secured, and toss-ups, with a 270toWin forecast compare.
Impact Simulator
Slider projects total raised, challengers endorsed, and RINOs defeated across 100,000 donors at a 66% modeled primary-success rate.
Shoot the parts that are fully live — Most Wanted sort, strike-list build, Impact Simulator, FIX MAP. Hold off on what still reads as placeholder: Strike Segments ("LIVE NC DATA DEMO MODE"), email capture ("stored locally until backend connected"), and the FIX MAP "parallel fill." Clear every Vote Score and "Worst Vote" on a named person before it airs.
Live Captures — Not Mockups
Pulled straight from the live site. This is the footage the Weapon ad screen-captures.
FIX MAP — live U.S. district battle map: seats at risk, secured, and toss-ups, with a 270toWin forecast compare.Most Wanted board — 26 named incumbents, sortable by vote score, upset, win probability, and cash on hand.Impact Simulator — at $150/donor it projects $15M raised, 24 challengers, 16 RINOs defeated.
AD 03 — THE STRIKE
Why now.
CONVERSION / MOBILIZATION 15–30s · Countdown energy Warm retargeting
Premise
Urgency tied to the 2026 primary calendar and closing filing/primary windows. One ask: strike now. No second idea, no soft landing.
Emotional driver
Now-or-never → "If I wait, the window closes." Target state: a warm viewer who already touched the brand and needs a reason to act today.
Hooks (A/B/C)
Hook A — Calendar"Filing deadlines are closing. After that, the RINO runs unopposed."
Hook B — Logic"You can't fund a challenger the day before the primary. The clock is now."
Hook C — Decay"Every day you wait, a RINO gets safer."
CTA
secure.anedot.com/rinx → $47 = one strike.
KPI
DonationsRecurring conversionsCost-per-donor
The Differentiator
Why the console is the campaign.
Every competitor sells the same emotion. None of them hands the viewer a weapon. This is the one thing that can't be copied by the next ad in the feed.
Build a Strike List
Visitors become operators, choosing target incumbents from the Most Wanted RINOs board. Identity, not a transaction.
Watch the FIX MAP
A live battle map — seats at risk, toss-ups, secured. The viewer sees their action move the map.
Run the Impact Simulator
Project total raised, challengers funded, RINOs defeated. The donation stops being a guess and becomes a forecast.
Export an Ops Package
Targets plus outreach segments. The operator leaves with a mission, not a receipt.
Built To Survive Day One
Two registers, one campaign.
The website can stay maximally militant. Paid ads on Meta and YouTube can't — "eradicate," "strike," "most wanted" aimed at named people is exactly the profile that triggers ad-account suspension. So every weapon-metaphor line ships in two versions. We don't burn ad accounts on day one, and we don't dilute the brand where it's safe to be loud.
⚑ Dual-register line bank (sample)
Brand register (site / organic)
Platform-safe register (paid Meta/YT)
Build your strike list
Build your accountability list
$47 = one strike
$47 backs a primary challenger
Eradicate RINOs
Primary the RINOs
Most Wanted board
The target board / the watchlist
Permission to fire
Permission to win
Approach: flag, don't silently soften. You see both versions and pick per platform.
⚑ Non-negotiable rails
Item
Status
Disclaimer on every ad: "Paid for by RINX PAC. Not authorized by any candidate or candidate's committee."
Placed — frame 1 (super) + end card
No coordination language; attack records/votes only, never "vote for [challenger]"
Enforced in copy
FEC committee ID
C00950824 on file
Any "worst vote," score, poll, or stat
⚑ Flagged — needs sourcing/citation BEFORE air. Launch stays category-level.
Ready To Fire
Three scripts. Ready to fire.
The full launch campaign is built and shootable — three four-column scripts below, each with platform-safe cuts and a place in the spend sequence: Recruitment to build the pool, Weapon to prove the console, Strike to convert. Platform variants are the next build.
SUPER (frame 1, lower third) + END CARD: Paid for by RINX PAC. Not authorized by any candidate or candidate's committee. · FEC #C00950824
AD 02 — THE WEAPON
Show, don't tell.
Length 30s · Mid-funnel · Screen-capture driven
Visual
VO / On-screen
Super
SFX / Music
Split screen. Left: a generic PAC ad — flag, frown, one big DONATE button, then a "thanks for your support" email. Right: black, waiting.
VO: "Every other PAC site gives you one button. Donate. Then a thank-you email. That's the whole experience."
DONATE. THANKS. THE END.
Flat, dull tone on the left.
Left half collapses away. Right fills frame: the live console boots up, crimson UI.
VO: "RINX gives you a console."
RINX GIVES YOU A CONSOLE
UI power-up sound. Pulse starts.
Screen-cap: cursor scans the Most Wanted board, clicks an incumbent, adds them to a strike list. Counter ticks up.
VO: "You pick which RINOs to go after — straight off the Most Wanted board."
PLATFORM-SAFE ALT"You pick which incumbents to challenge — straight off the watchlist."
YOU BUILD THE LIST
Click. Click. Rising synth.
FIX MAP flips seats grey-to-crimson as targets are added. Impact Simulator spins: challengers funded, RINOs defeated.
VO: "You watch the map flip as seats come into play — and see how many RINOs your money beats, before you give a dime."
PLATFORM-SAFE ALT"...and see how many seats your money flips, before you give a dime."
WATCH THE MAP. RUN THE MATH.
Map-flip whooshes. Peak.
Operator exports an Ops Package — a personal target list scrolls out. Cut to end card, console glowing behind the URL.
VO: "Then you walk away with your own target list. No other PAC hands you that. RINX-dot-win."
PLATFORM-SAFE ALT"...No other PAC does that. RINX-dot-win."
RINX.WIN — TAKE THE CONTROLS
Final hit.
SUPER (frame 1) + END CARD: Paid for by RINX PAC. Not authorized by any candidate or candidate's committee. · FEC #C00950824
AD 03 — THE STRIKE
Why now.
Length 20s · Warm retargeting · Countdown energy
Visual
VO / On-screen
Super
SFX / Music
HERO SHOT — a challenger strides onto a crimson-lit rally stage, crowd on its feet, the candidate your money put there. Snap to a crimson countdown clock ticking hard against black.
VO: "Filing deadlines are closing."
THE WINDOW IS CLOSING
Crowd roar swells, hard-cut to a clock tick. Urgent pulse.
Fast photographic cutaways — determined faces in the crowd, a hand-painted yard sign, boots on a doorstep at dusk — intercut with the FIX MAP as a toss-up seat slides from crimson back toward grey.
VO: "Every day you wait, a RINO gets safer — and runs unopposed."
EVERY DAY = A RINO SAFER
Tension rising.
Donation tiers $47 / $100 / $250 / $500 punch up over a packed town-hall crowd; $47 highlights.
VO: "Forty-seven dollars is one strike. Throw it now."
PLATFORM-SAFE ALT"Forty-seven dollars backs a challenger. Give now."
$47 = ONE STRIKE
Snare build.
End card — URL over the rally hero shot, the countdown still ticking in the corner.
VO: "Don't wait for permission. Strike now."
PLATFORM-SAFE ALT"Don't wait. Act now."
SECURE.ANEDOT.COM/RINX
Final hit. Clock stops.
SUPER (frame 1) + END CARD: Paid for by RINX PAC. Not authorized by any candidate or candidate's committee. · FEC #C00950824
Platform + length variants (LinkedIn, X, YouTube pre-roll, Meta, vertical Reels/Shorts) and the full platform-safe cut of each script are the next build.
